many business owners do not know where to start.
Often, owners have a lot of ideas floating around in their heads, but
they are stuck in a rut because they do not have a clear place to start
making changes; uncertainty prevents them from doing anything. One day
merges with the next, weeks become months, and the longer the inertia
builds, the more difficult it becomes to break out of the rut.
Conflicting voices, contradictory advice
It's easy to find people who are willing to teach you their way to
achieve a successful business. But when you study them, you find lots
of conflicting information. Who is right? How can you know?
Earl Nightingale said, "If you have no successful example to follow
in whatever endeavor you choose, you may simply look at what everyone
else around you is doing and do the opposite, because The Majority
is Always Wrong."
Think about that for a minute. The majority is always wrong. And
then ask yourself, "Who are you following?" If you are like
most business owners, you're following some other businessman some
other owner that is probably not doing well. If you follow him, what can
While most books, courses and workshops are good, what you take away
from them is probably just a few techniques and tactics. Those help, but
they do not separate you from the majority. You might be a little
better, but you will not have made a fundamental shift.
You need to go from opportunistic thinking to strategic thinking.
Opportunistic thinking is chasing dreams looking for the Holy Grail
that will magically transform your business. Stop dreaming. We will help
you identify strategic paths that will fuel your growth. Get clear on
all segments of your business and stick with a strategic growth plan,
and your business will join that elite number.
employ a simple seven step process to get you from where you are to where
you want to be.
1: Get to know you and your business
We start our process by learning about you and about your business. The
length of time involved will vary with the complexity of the business
and the openness of the business owner. Most owners have habits, preconceived
ideas, fears, or emotional attachments that sabotage efforts to reach
the company's full potential. These blocks are often not apparent, even
to the owner. However, to be successful, we must uncover them.
An additional part of Step 1 is to do a SWOT (strengths, weaknesses,
opportunities, and threats) analysis. We want to understand the internal
factors affecting the business the company's advantages and its
problems as well as the possibilities and risk factors that exist
2: Clarify the goals
What are the true goals of the business and the owner? These goals must
be stated in very specific terms; unless we know exactly where we are
going, it is difficult to chart a course of action to take us there. So
clarity is key. Without clarity of purpose, our course will wander in
a zigzag manner and we will never reach the goal.
3: Identify opportunities for leverage
In this step, we will identify areas and ways to bring leverage to the
business. This might be a change of the delivery method of the product
or service, or a change in the market area served, from local to national.
We will also explore spin-off products or add-on products and repackaging
or re-purposing of existing products to enhance their revenue. Leverage
is the key to expanding profits faster than expenses.
4: Develop a strategic plan
Far too many entrepreneurs are opportunistic in their thinking. They
get a new idea or see a new opportunity and off they go, chasing a new
way to make money. This rarely works. The usual result is an awful lot
of activity focused on too many different projects. A much better approach
is to develop a strategic plan and then stick with that plan.
We work with you to develop a strategic plan that will bring you the
results you want. Fortunes are not made by generating lots of new ideas.
Fortunes are made by developing a good strategic plan and then implementing
the plan. The money is not in the idea; it is in successfully implementing
5: Identify the resources needed
In this step, we identify the resources needed to carry out your plan.
Often, the most difficult resource to obtain is special talent. Entrepreneurs
frequently underestimate the value of high quality personnel and contractors,
but you must have the services of skilled individuals to achieve your
Your business will never be better than the team you assemble to help
you. It does not matter if you are a sole entrepreneur or employ hundreds.
You must understand and appreciate the importance of hiring the best possible
talent even if you just hire them on a sub-contract, as needed
basis. You must learn to leverage your time, and you do this by building
a first class team. We will help you identify and obtain this talent.
At times, capital will be a concern. However, if your plan and talent
are in place, obtaining the capital is easy. Without a sound plan and
top-notch talent, capital can be scarce.
Under this step, we will also work closely to ensure that your time is
spent on tasks most suited to your strengths, while other duties are delegated
or outsourced. Do you know where you spend your time? Are you spending
too much time on tasks that are of very little value ones that
can't further the goals of your business? You must learn to spend your
time on your highest and most profitable activity. As the owner, this
should be strategic planning: making sure that your business has a vision
and the tools in place to reach that vision.
6: Develop a step by step plan
You can have all the ingredients necessary to cook a dish. But unless
you add the right ingredients at the right time, the dish will not come
out like it should. So Strategic Growth Mentors will help you develop
a step by step process for taking the right action at the proper time.
7: Institute accountability
Emerson said, "Our chief want in life is somebody who shall make
us do what we can."
While all the other steps are important, without this step, the whole
process can fall apart. Very few people are capable of holding themselves
accountable. But being held accountable by an outsider has been responsible
for more significant growth than any other single factor.
Some people are not willing to being held accountable. They want to be
able to make excuses to themselves. But if you truly want to significantly
grow your business, you need to have a detailed plan for going forward
and you need to be accountable for your progress or lack thereof. Setting
up appropriate benchmarks and then measuring progress against them will
greatly improve your performance.
steps are simple and straightforward, but they are very powerful. If followed
properly, these steps will deliver impressive results.